• 5 Minute Application

    Quick, easy

    and beginner friendly

  • Lighweight and Comfortable

    Soft feel, all day wear

  • Cruelty Free

    Always kind, always beautiful

Box of false eyelashes with 'IDO' branding on a white background

The Natural One

Subtle Beauty is all about soft definition—enhancing your natural lashes without overpowering them.

Our DIY cluster design lets you customise your look, from barely-there to softly glam.

Lightweight, flexible, and effortless to apply—your everyday lash, perfected.

Add To Cart
IDO Lashes packaging with false eyelashes on a white background

The Wildcard


Dreamy is the wildcard wispy lash—soft, airy strands that give texture without the heaviness.

Part of our Peel & Press collection, it’s pre-glued for instant, mess-free application.

Effortless, versatile, and always flattering—your go-to lash for any vibe.

Add To Cart