Our Story

Our Story

IDO Lashes was born from love — and family.

Christina Howells, a devoted mum of three and a loving wife, built this brand from a passion that went far beyond beauty. To her, lashes were never just an accessory. They were confidence. Elegance. The final touch that made every woman feel unstoppable.

That passion became a purpose.

From that love, IDO Lashes was created — a luxury lash brand designed for women who deserve to feel their most beautiful every single day. The name IDO carries that love at its core, representing her children — Ieuan, Dewi, and Osian — the inspiration behind everything we do.

We set out to create the lash everyone wanted but couldn’t find. Soft enough to feel weightless. Simple enough to apply in minutes. Elegant enough to turn heads in any room.

Because luxury shouldn’t be saved for special occasions — it should be lived in, daily.

This is more than a lash brand. This is Christina’s legacy, built on love and worn with confidence by women who refuse to dim their shine.

Welcome to IDO Lashes. Where luxury meets love.